Celebrate Green Friday: Support Businesses with Purpose

November 27, 2025

While Black Friday often fuels overconsumption, its alternative Green Friday offers something different—a moment to pause, reflect, and choose impact over excess. It’s an opportunity to uplift businesses that intentionally center sustainability, community, and environmental stewardship in everything they do. These companies measure success not only in profit, but in the real, lasting good they generate for people and the planet.

At Amazon Conservation, we believe every choice matters. When you support businesses that prioritize responsibility and purpose, you help protect the Amazon rainforest, empower Indigenous and local communities, and invest in a healthier future for all.

This Green Friday, we’re proud to spotlight partners who embody these values, and share simple ways you can amplify your impact.

 

Meet Our Green Friday Business Partners 🌿

1. EcoWellness Journeys: Earlier this month, EcoWellness Journeys, created by Heather Murata, partnered with Amazon Conservation to launch an 8-part Amazon Rainforest video series. The series blends EcoWellness Journeys’ commitment to wellness and mindful living with our mission to protect the Amazon. Viewers explore rainforest biodiversity, Indigenous knowledge, and the deep connections between human and planetary health.

EcoWellness Journeys invites audiences to learn, reflect, and embrace mindful lifestyle choices that honor both people and the planet. 👉 Watch the Video Series here

2. Amazonia Concept: Founded in Amsterdam in 2022 by Raquel Fernandes da Silva, Amazonia Concept is more than a beauty salon—it’s a commitment to sustainability. Inspired by her Brazilian roots and lifelong dedication to protecting biodiversity, Raquel built her business to give back from day one. Through a partnership with Amazon Conservation, Amazonia Concept raises awareness among clients and contributes collective donations to reforestation efforts at the headwaters of the Amazon. 👉 Learn more about Amazonia Concept here

3. SPARKLiNUTS: SPARKLiNUTS is a newly-launched coconut water brand dedicated to giving back. By donating a portion of profits to wildlife conservation efforts in South America—including Amazon Conservation—SPARKLiNUTS ensures that every sip supports biodiversity and rainforest protection. 👉 Shop SPARKLiNUTS here

4. Marc Skid: Marc Skid is an underwear brand built with sustainability and generosity at its core. Made from organic Peruvian Pima cotton grown on family farms without GMOs, each waistband is crafted from a recycled plastic water bottle. With every purchase, $4 is donated to a charity of your choice—be sure to select Save The World / Amazon Conservation at checkout to directly support rainforest protection.  👉 Shop Marc Skid here

 

🌱 Other Ways to Support Sustainable Businesses on Green Friday

Beyond these inspiring business supporters, here are three other partner platforms that offer unique ways to align your values with intentional businesses:

  • 1% For the Planet: Join a global network of businesses and individuals committed to tackling pressing environmental issues. By supporting companies that pledge 1% of sales to environmental causes, your purchases contribute to lasting change.
  • Shopping Gives: This platform partners with retailers to align your purchases with causes you care about, making it easy to shop with impact.
  • MyGivmo: A user-friendly app that enables passive fundraising by verifying blockchain transactions in the background, generating small rewards that can be directed to charities of your choice.


💚 This Green Friday, Choose Impact Over Excess

Green Friday is about more than shopping—it’s about supporting businesses that act with intention. By choosing partners who prioritize sustainability and platforms that make giving back easy, you’re helping protect the Amazon, strengthen local communities, and support a thriving, resilient planet for all.

If you’re a business looking to make a difference, we’d love to connect (send us an email). Reach out to Amazon Conservation to explore partnership opportunities and join the growing community of companies committed to protecting the Amazon and building a sustainable future.

This Green Friday, let’s stand with purpose-driven businesses and turn consumer power into conservation power.