National Philanthropy Day 2025: Our Former Board Chair Shares Why He Gives to Amazon Conservation
November 13, 2025
What is National Philanthropy Day?
National Philanthropy Day, celebrated annually on November 15th since the 1980s, is dedicated to recognizing and reflecting on the impact of philanthropists like you, who selflessly share their resources to make the world a better place.
Why Do You Give?
National Philanthropy Day is a time to reflect on what motivates us to give and on the good that can come from giving. Former Amazon Conservation Board Chair Jim Brumm shares why he has been supporting our mission for nearly a decade:
When visiting our biological research stations in 2016, Jim was inspired by the great work he saw on the ground from Amazon Conservation, both in better understanding the Amazon through science and in preventing illegal deforestation from logging and gold mining.
But we can’t do it alone! We hope that the spirit of National Philanthropy Day has you even more inspired to join us today in our fight to keep the Amazon standing. Each gift helps protect the Amazon’s forests for people, wildlife, and the planet.
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Celebrating All the Ways You Give
The result is a strategic collaboration that blends Murata’s concept, storytelling, and production with Amazon Conservation’s field-based knowledge to produce a visually rich, educational, and emotionally compelling series. Viewers are taken from Waimea Valley to the heart of the Amazon, exploring its biodiversity, learning from Indigenous stewards, and understanding the urgent need for action to protect this irreplaceable ecosystem for future generations.
National Philanthropy Day is meant to serve as a thank-you for all forms of giving; whether it’s an annual contribution, a sustained, monthly gift, engaging your community by starting your own fundraiser, or naming Amazon Conservation as a beneficiary in your will or estate plan, your support motivates our work.
Don’t forget to check whether your impact can be doubled– your workplace may offer matches!
Plus, did you know that non-cash giving can actually save you money while making a greater impact in the Amazon? For example, a direct gift of appreciated stock can avoid capital gains taxes and be deducted from your taxable annual income! And without the additional step of liquidating your stock and donating cash, the transfer is not taxed, so the full market value of your stock goes right to the rainforest! You can expect to see similar benefits from other tax-smart giving options like Qualified Charitable Distributions, Donor-Advised Funds, and even cryptocurrency! Learn more by visiting our Ways to Give webpage.
⚠️In case you missed it: tax laws will change starting January 1, 2026.
Make your gift today to maximize your tax benefits before these changes go into effect! Here are a few changes we can expect from the One Big Beautiful Bill Act.
- For donors who itemize rather than claim the standard deduction:
- Under the new rules, the first portion of charitable giving won’t be deductible for some donors, thereby reducing the after-tax value of gifts. To maximize their deductions, many donors are preemptively ‘bunching’ multiple years of gifts into 2025 to maximize their deductions– often via Donor-Advised Funds.
- In addition to this ‘floor,’ new provisions will also add a cap that limits how much of your gift is deductible. This could significantly lower the tax benefits of giving, making 2025 a critical year to act. If you’re considering a substantial cash or stock gift, or planning to contribute to a Donor-Advised Fund, completing that gift by December 31 ensures that you can deduct under the current, more favorable rules.
2. For donors aged 65+: The Bill also created a new tax deduction this year for which only those aged 65+ are eligible. In addition to the pre-existing additional standard deduction for seniors, seniors may now claim an additional charitable deduction of up to $6,000 per individual. Make sure to take advantage of this change while it is in effect!
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