Our 2025 Watchdog Results Are In! Here’s Why It Matters
December 15, 2025
✅ Trusted. Transparent. Top-Rated. (Again).
What are Charity Watchdogs?
Charity Watchdog organizations independently review a charity’s financial records, accountability practices, and results to help donors discern which organizations are the most effective and trustworthy.
The Major Players
There are many Charity Watchdog sites out there, but some of the most notable and reputable include Charity Navigator, Candid (formerly GuideStar), and GreatNonprofits. Each has a unique rating system— but Amazon Conservation is top-rated by all of them.
Consult the chart below to see which Charity Watchdog site has the information that’s most important to you.
| Charity Watchdog | Evaluative Focus | Purpose |
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Holistic view: Rating system analyzes program impact, cost efficiency, financial health, long-term stability, etc. | Helps donors quickly determine which nonprofits are strong, trustworthy choices (and which probably aren’t) |
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Transparency: Whether and to what degree an organization publishes its data | Offers detailed public records (e.g., finances, governance) to shed light on behind-the-scenes operational practices |
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Community Experience: Reviews from an organization’s donors, volunteers, partners, beneficiaries, etc. | Offers testimonials that demonstrate how people experience the organization beyond its metrics |
Amazon Conservation’s 2025 Charity Watchdog Ratings:
Charity Navigator: 4-Star Charity (Highest Rating), Score of 100 (Out of 100)
Meaning: A “Great” nonprofit (with a rating of 4 stars and a score of 90+) “exceeds or meets best practices and industry standards across almost all areas. Likely to be a highly-effective charity.”
Read more about how Charity Navigator scores nonprofits.
➡️ Check out our Charity Navigator profile by clicking here, searching for Amazon Conservation Association on the Charity Navigator site, or by visiting this URL: https://www.charitynavigator.org/ein/522211305.
Candid: Platinum (Highest-Level) Seal of Transparency – Renewed 2025
Meaning: Amazon Conservation has complied with rigorous public reporting standards, including with regard to financials, strategy, impact metrics, and governance. According to data released this July, only 6% of all U.S. nonprofits earned the Platinum Seal in 2021 and/or 2022.
Read more about Candid’s Seals of Transparency.
➡️ Check out our Candid profile by clicking here, searching for Amazon Conservation Association in Candid’s nonprofit database, or by visiting this URL: https://app.candid.org/profile/7790364/.
GreatNonprofits: 5-Star Rating (Out of 5), Top-Rated Badge
Meaning: Dozens of people familiar with Amazon Conservation have left us five-star ratings alongside their public comments about the organization. To achieve a top-rated badge, an organization must maintain a rating of 3.5+ stars and receive 10 positive story-based reviews during one calendar year.
Want to share your positive experience with Amazon Conservation? Click here to sign up and tell your story today.
➡️ Check out our GreatNonprofits profile here or by searching for Amazon Conservation Association using the GreatNonprofits site.
Why Does It Matter?
To those with whom we’ve already built a trusting and long-standing relationship, these ratings may not feel surprising—you’ve seen our commitment and results firsthand. But Charity Watchdogs play an important role in showing new supporters and the broader public that our work is both transparent and effective.
Our strong ratings validate the quality and integrity of our work on the ground, showing that our programs truly deliver for forests, wildlife, and local communities. They also build the donor confidence that fuels long-term conservation, enabling us to protect more acres and strengthen more frontline partners. In short, trusted organizations can make the biggest impact—and that impact is what keeps the Amazon thriving.
P.S. If you’re considering a year-end donation, trust what the watchdogs — and your instincts — already tell you: Amazon Conservation will put your gift to work where it truly matters.
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