Tomorrow is Rise for the Amazon Day – Here’s Why It Matters

September 4, 2025

On September 5, we celebrate the inaugural Rise for the Amazon Day—a day of awareness and action for the greatest wild forest on Earth. This day reminds us of the Amazon’s importance to life everywhere and calls us to take action to protect it.

The Amazon shapes weather, regulates our climate, and is home to millions of people and species found nowhere else. It is one of the most biodiverse places on Earth, and its resilience is deeply tied to our own. Yet pressures from deforestation, extractive industries, and climate change are pushing this forest to a dangerous tipping point.

That’s why this day matters. It is a chance to pause, to reflect, and most importantly to rise together in defense of the forest and all it sustains.

A Glimpse Into the Amazon’s Hidden Life

To celebrate Rise for the Amazon Day, we’re sharing a new video from our research team at Wayqecha Biological Station in Peru, who give us a rare look at the Andean bear, also known as the spectacled bear.

Through the use of camera traps and GPS collars, we’re uncovering the secret lives of these bears and learning just how vital they are to the ecosystem. Scientists call the Andean bear an umbrella species because protecting it means protecting everything else within its vast range—over 230 square miles. When the bear thrives, so do deer, foxes, pumas, dwarf deer, and countless plant and insect species. Its survival is tied to the survival of an entire landscape.

This is what conservation makes possible: a single species, safeguarded, becoming a keystone for the health of the entire forest.

Tomorrow, Join Us in Rising Together

As we prepare to celebrate Rise for the Amazon Day tomorrow, we are reminded that protecting the Amazon is not an isolated act. It is a collective responsibility. Every effort to keep forests standing ripples outward: securing sustainable livelihoods for communities, preserving biodiversity and ecosystems, and stabilizing the global climate we all depend on.

As we come together tomorrow for Rise for the Amazon Day, we invite you to take part—whether by sharing the message, making a gift, or finding new ways to stand with the forest and its people. And remember, there are also tax-smart ways to give, such as donating appreciated stock, creating a will, or making gifts directly from your IRA, that can maximize your impact today without impacting your current budget and taking advantage of tax benefits.

By rising together, we can ensure that the Amazon—and the Andean bear within it—continues to thrive for generations to come.

 

Together, we can protect the Amazon Rainforest–for us all.