Kindness comes in many forms, and for 11-year-old sisters Muriel and Madeline, kindness meant taking action for the Amazon Rainforest. As part of a school project about kindness, they combined their passion for the environment with a simple but effective fundraising idea: a bake sale.
Madeline and Muriel, both fifth graders in San Diego, CA, organized a bake sale to raise awareness about the prevalence of palm oil and its impact on deforestation in the Amazon. They didn’t just sell cookies; they also shared educational materials about palm oil, such as listing common foods that contain it, the names it can be disguised as, and explaining how it contributes to environmental destruction. Their hard work paid off, raising an impressive $518, which they donated to Amazon Conservation to further counter deforestation’s impacts.
For Muriel and Madeline, supporting the Amazon was an easy decision. Through school and their own reading and research, they became deeply aware of the rainforest’s role in our planet’s health. They learned that the Amazon produces 20% of the Earth’s oxygen, stores vast amounts of carbon, and sustains its own rainfall, making its preservation crucial in the fight against climate change.
“We always knew we wanted to do something for the Amazon because of how quickly it’s being destroyed,” Madeline explained. Muriel agreed, “We decided, ‘Let’s help fix it! And let’s make cookies too because cookies are fun, and we think we can get more donations with cookies.’”
After organizing the bake sale, the sisters’ experience opened their eyes to how much people care and were interested in learning when given the chance. Many people were surprised by how much palm oil can be found in all kinds of food that they were unaware of, but they weren’t surprised that so many people didn’t realize how common it is. Muriel explained, “It’s not like the [companies] using palm oil want them to know this!”
A Message of Hope and Call to Action
While they want everyone to be aware of environmental harm and that it’s not all rainbows and butterflies, Madeline and Muriel believe that anyone can make a difference, no matter their age or resources. Their advice? Madeline recommends, “If you have the time and resources, then it makes sense to do it. But you don’t have to have a lot of time or resources; you can just organize a penny drive and ask people to donate five cents. That’s something.”
Muriel agrees and wishes more people took action: “Why aren’t people doing something about it!? They can! Since a ton of people aren’t doing something about it, these 10-year-old kids had to go and make cookies.”
They also emphasize small but meaningful changes, like choosing Rainforest Alliance-approved products, supporting companies that participate in 1% for the Planet, and reducing beef consumption, as much of it comes from deforested land.
Through their kindness, determination, and commitment to raising awareness, these two young activists prove that even small efforts can make a significant impact. Their story is an inspiring reminder that when people take the time to care, change is possible—one cookie at a time.


To commemorate the International Day of Women and Girls in Science on February 11th, our Peruvian sister organization, 
Ruthmery Pillco, National Geographic Explorer and Disney Conservation Hero presented the Andean Bear Conservation Project she has been leading at our 
Juliana Morales, Director of the Thomas Lovejoy Biodiversity Laboratory at our 
Erin Rivera, a researcher at our 



This year, Amazon Conservation is continuing to ensure that our conservation programs have a real, lasting impact on the ground. Addressing today’s most urgent threats to the Amazon has become more important than ever, as challenges caused by deforestation, illegal mining, and climate change continue to drastically affect local people and wildlife.
What if we told you that you can raise funds without lifting a finger? Now you can with the unique giving tool, My Givmo! Simply put, your computer’s unused processing power can be converted into donations for your favorite cause. Your computer’s idle time can earn pennies for the Amazon, without costing you a thing! Just download the MyGivmo app, install it, and enter AMAZON in the code field. Every minute your computer is powered on, you’re helping raise funds to protect one of the world’s most precious ecosystems!
It’s never too early to plan for the future, so make 2025 the year to create a lasting legacy that will create a positive impact for generations to come. Plus, you can get started today at no cost! By including the Amazon in your estate plan through FreeWill, you can ensure your values live on in a meaningful way. It’s simple, free, and can have an enduring impact.
With your support, we can help plan long-term solutions to protect and restore forest ecosystems, fight the most urgent threats to the Amazon, and empower local families and communities. Join our resolution for greater conservation impact, and make 2025 a hopeful year for our planet for future generations!
As we begin a new year filled with celebrations of our 25th Anniversary, this is the perfect moment to reflect on the strides we made in 2024 toward conserving and protecting the Amazon. 2024 was a year of incredible progress, collaborative action, and resilience in the face of global environmental challenges. From groundbreaking science that is helping to better understand and protect biodiversity to expanding protection for wild places while using our real-time monitoring capabilities to track and report illegal deforestation in existing protected areas.
Right at the tail end of 2024, a team of researchers at our Manu Biological Station made a groundbreaking discovery:
We were honored to participate in last year’s
In December 2022, the Washington Post published an article highlighting a MAAP report about illegal mining on top of a sacred tepui in the heart of Yapacana National Park in the Venezuelan Amazon (
In National Geographic’s special October issue of “
One of our biggest accomplishments of 2024 comes in the form of over 1.2 million acres of newly protected areas in the Bolivian Amazon. In combination with your generous contributions, support from the Andes Amazon Fund, and technical support from our Bolivian sister organization
With the end of the year coming upon us, Amazon Conservation is excited to share the discovery of a new species of sandfly identified at our Manu Biological Station in the Peruvian Amazon. This most recent scientific breakthrough reminds us of the groundbreaking research and innovation taking place in the heart of the Amazon, showcasing the critical role of biodiversity and science in addressing global challenges.
Similarly, at our state-of-the-art Wildlife Conservation Laboratory at our Los Amigos Biological Station in the Peruvian Amazon, scientists conduct cutting-edge research on advanced wildlife genomics and monitoring of key species right in the heart of the Amazon without the delay, cost, and complications of transporting samples to bigger labs.
Scientific exploration and innovation are at the heart of effective conservation. The discovery of 


Now, as 2024 is coming to a close, we’re thrilled to share that another remarkable scientific breakthrough has taken place at our
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