Celebrate Green Friday: Support Businesses with Purpose

While Black Friday often fuels overconsumption, its alternative Green Friday offers something different—a moment to pause, reflect, and choose impact over excess. It’s an opportunity to uplift businesses that intentionally center sustainability, community, and environmental stewardship in everything they do. These companies measure success not only in profit, but in the real, lasting good they generate for people and the planet.

At Amazon Conservation, we believe every choice matters. When you support businesses that prioritize responsibility and purpose, you help protect the Amazon rainforest, empower Indigenous and local communities, and invest in a healthier future for all.

This Green Friday, we’re proud to spotlight partners who embody these values, and share simple ways you can amplify your impact.

 

🌿 Meet Our Green Friday Business Partners

1. EcoWellness Journeys:   Earlier this month, EcoWellness Journeys, created by Heather Murata, partnered with Amazon Conservation to launch an 8-part Amazon Rainforest video series. The series blends EcoWellness Journeys’ commitment to wellness and mindful living with our mission to protect the Amazon. Viewers explore rainforest biodiversity, Indigenous knowledge, and the deep connections between human and planetary health.

EcoWellness Journeys invites audiences to learn, reflect, and embrace mindful lifestyle choices that honor both people and the planet. 👉 More on the video series here

2. Amazonia Concept: Founded in Amsterdam in 2022 by Raquel Fernandes da Silva, Amazonia Concept is more than a beauty salon—it’s a commitment to sustainability. Inspired by her Brazilian roots and lifelong dedication to protecting biodiversity, Raquel built her business to give back from day one. Through a partnership with Amazon Conservation, Amazonia Concept raises awareness among clients and contributes collective donations to reforestation efforts at the headwaters of the Amazon. 👉 Learn more about Amazonia Concept here

3. SPARKLiNUTS: SPARKLiNUTS is a newly-launched coconut water brand dedicated to giving back. By donating a portion of profits to wildlife conservation efforts in South America—including Amazon Conservation—SPARKLiNUTS ensures that every sip supports biodiversity and rainforest protection. 👉 Shop SPARKLiNUTS here

4. Marc Skid: Marc Skid is an underwear brand built with sustainability and generosity at its core. Made from organic Peruvian Pima cotton grown on family farms without GMOs, each waistband is crafted from a recycled plastic water bottle. With every purchase, $4 is donated to a charity of your choice—be sure to select Save The World / Amazon Conservation at checkout to directly support rainforest protection.  👉 Shop Marc Skid here

 

🌱 Other Ways to Support Sustainable Businesses on Green Friday

Beyond these inspiring business supporters, here are three other partner platforms that offer unique ways to align your values with intentional businesses:

  • 1% for the Planet: Join a global network of businesses and individuals committed to tackling pressing environmental issues. By supporting companies that pledge 1% of sales to environmental causes, your purchases contribute to lasting change.
  • Shopping Gives: This platform partners with retailers to align your purchases with causes you care about, making it easy to shop with impact.
  • MyGivmo: A user-friendly app that enables passive fundraising by verifying blockchain transactions in the background, generating small rewards that can be directed to charities of your choice.


💚 This Green Friday, Choose Impact Over Excess

Green Friday is about more than shopping—it’s about supporting businesses that act with intention. By choosing partners who prioritize sustainability and platforms that make giving back easy, you’re helping protect the Amazon, strengthen local communities, and support a thriving, resilient planet for all.

If you’re a business looking to make a difference, we’d love to connect. Explore partnership opportunities and join the growing community of companies committed to protecting the Amazon and building a sustainable future.

This Green Friday, let’s stand with purpose-driven businesses and turn consumer power into conservation power.

 

 

 

National Philanthropy Day 2025: Board Member Shares Why He Gives to Amazon Conservation

What is National Philanthropy Day?

National Philanthropy Day, celebrated annually on November 15th since the 1980s, is dedicated to recognizing and reflecting on the impact of philanthropists like you, who selflessly share their resources to make the world a better place.

Why Do You Give?

National Philanthropy Day is a time to reflect on what motivates us to give and on the good that can come from giving. Amazon Conservation Board Member Jim Brumm shares why he has been supporting our mission for nearly a decade:

When visiting our biological research stations in 2016, Jim was inspired by the great work he saw on the ground from Amazon Conservation, both in better understanding the Amazon through science and in preventing illegal deforestation from logging and gold mining. 

But we can’t do it alone! We hope that the spirit of National Philanthropy Day has you even more inspired to join us today in our fight to keep the Amazon standing. Each gift helps protect the Amazon’s forests for people, wildlife, and the planet. 

Donate Today

Celebrating All the Ways You Give

The result is a strategic collaboration that blends Murata’s concept, storytelling, and production with Amazon Conservation’s field-based knowledge to produce a visually rich, educational, and emotionally compelling series. Viewers are taken from Waimea Valley to the heart of the Amazon, exploring its biodiversity, learning from Indigenous stewards, and understanding the urgent need for action to protect this irreplaceable ecosystem for future generations.

National Philanthropy Day is meant to serve as a thank-you for all forms of giving; whether it’s an annual contribution, a sustained, monthly gift, engaging your community by starting your own fundraiser, or naming Amazon Conservation as a beneficiary in your will or estate plan, your support motivates our work.

Don’t forget to check whether your impact can be doubledyour workplace may offer matches!

Plus, did you know that non-cash giving can actually save you money while making a greater impact in the Amazon? For example, a direct gift of appreciated stock can avoid capital gains taxes and be deducted from your taxable annual income! And without the additional step of liquidating your stock and donating cash, the transfer is not taxed, so the full market value of your stock goes right to the rainforest! You can expect to see similar benefits from other tax-smart giving options like Qualified Charitable Distributions, Donor-Advised Funds, and even cryptocurrency! Learn more by visiting our Ways to Give webpage.

⚠️In case you missed it: tax laws will change starting January 1, 2026. 

Make your gift today to maximize your tax benefits before these changes go into effect! Here are a few changes we can expect from the One Big Beautiful Bill Act.

  1. For donors who itemize rather than claim the standard deduction:  
  • Under the new rules, the first portion of charitable giving won’t be deductible for some donors, thereby reducing the after-tax value of gifts. To maximize their deductions, many donors are preemptively ‘bunching’ multiple years of gifts into 2025 to maximize their deductions– often via Donor-Advised Funds. 
  • In addition to this ‘floor,’ new provisions will also add a cap that limits how much of your gift is deductible. This could significantly lower the tax benefits of giving, making 2025 a critical year to act. If you’re considering a substantial cash or stock gift, or planning to contribute to a Donor-Advised Fund, completing that gift by December 31 ensures that you can deduct under the current, more favorable rules.

2. For donors aged 65+: The Bill also created a new tax deduction this year for which only those aged 65+ are eligible. In addition to the pre-existing additional standard deduction for seniors, seniors may now claim an additional charitable deduction of up to $6,000 per individual. Make sure to take advantage of this change while it is in effect!

Donate Today

Amazon Conservation Association joins 20 media outlets in a groundbreaking alliance for COP30 coverage

The Casa do Jornalismo Socioambiental (House of Environmental Journalism) brings together leading Brazilian journalists and media outlets to amplify local voices and share stories about the Amazon, climate, and the environment, aiming for broader national and international reach.

Belém, Brazil, November 4 – Even before COP30 officially begins (it is set to be held from November 10 to 21 in Belém), the city will pioneer a new initiative: the Casa do Jornalismo Socioambiental (House of Environmental Journalism).

The space will serve as an operational base to host journalists from across Brazil and will feature an extensive schedule of activities for communications professionals and civil society. Activities will start on November 3 and are the result of a collaborative effort to bring in new local and global perspectives and expand audience engagement during the event.

Throughout the month, the Casa will offer workshops, panels, debates, and other events on journalism and environmental topics, as well as launch new reports, tools, and other products for both the press and civil society.

See more about Amazon Conservation Association at COP30 and our events here.

Strengthening Environmental Journalism

The Casa will strengthen the journalistic coverage of 21 media outlets, with the support of organizations such as the Amazon Conservation Association. Before, during, and after COP30, these outlets will share and republish each other’s content to better inform their audiences about the conference and the Leaders’ Summit.

“We are proud to support and strengthen independent media outlets that cover the Amazon, the heart of our mission,” said John Beavers, President of the Amazon Conservation Association. “Working across the Amazon, we see journalism as a powerful ally in communicating accurate, science-based information and helping audiences understand the complexity and urgency of the Amazon Rainforest. At COP30, we will share new scientific findings on the Amazon’s tipping point and present our Amazon Mining Watch platform, developed with partners including the Pulitzer Center, to highlight solutions and data that can help drive informed action.”

Partner outlets will also have access to a fully equipped workspace throughout the month.The Casa will serve as a hub for dozens of journalists from across Brazil, providing a space for networking, information exchange, and collaborative reporting.

Who are the Partners?

The Casa was conceived and organized over the past year by the teams of InfoAmazonia, #Colabora, Envolverde, Eco Nordeste, ((o))eco, Amazônia Vox, Associação de Jornalismo Digital (Ajor), and Open Knowledge Brasil.

Also joining the collaborative coverage effort are Agência Pública, Alma Preta, Ambiental Media, AzMina, Carta Amazônia, Ciência Suja, Intercept Brasil, Nexo, O Joio e O Trigo, Repórter Brasil, Revista Cenarium, Site Independente A LENTE, Agência Urutau, O Varadouro, and Voz da Terra

To make the coverage more diverse and representative, these outlets will coordinate daily editorial themes of shared interest to avoid duplicating stories and amplify reach while centering the voices of traditional peoples, marginalized communities, and those most affected by climate negotiations.

International audiences will also have access to this coverage; more than 70 reports will be translated into English and Spanish and distributed to media outlets through LatAm Intersect PR, Burness, and Approach, as well as through the networks of the participating outlets. All content will be made freely available to the InfoAmazonia Citizen Network, a coalition of 25 journalism organizations from the nine Amazonian states.

The Casa do Jornalismo Socioambiental is funded by the Climate and Land Use Alliance (CLUA), whose core support makes the initiative possible. It is also supported by the Itaú Foundation (with expanded participation in activities) and the Climate and Society Institute (iCS), which plays a key role in consolidating the project.

Completing the Casa’s network of supporters are the Amazon Conservation Association, Pulitzer Center, Greenpeace, Covering Climate Now, Heinrich Böll, Oxfam Brasil, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Ciência Hoje, Fundação Rosa Luxemburgo and ITS Rio.

Original Content Production

The outlets participating in the Casa do Jornalismo Socioambiental will produce a variety of content designed to expand reach and ensure real-time, in-depth coverage.

Among the new tools of this collaborative coverage is a real-time feed — a platform that will gather minute-by-minute updates from both official and side events at COP30 in Belém. With multimedia content — including text, photos, audio, and short videos — the feed will be constantly updated by more than 30 reporters from national and local outlets specializing in environmental coverage.

The feed will be integrated into the websites of all partner outlets, allowing readers to follow developments and dive deeper into stories through direct links to full reports.

By bringing together dozens of journalists in a unified effort, this initiative around COP30 represents one of the largest collaborative environmental journalism projects ever organized in Brazil.

—-

What: Casa do Jornalismo Socioambiental
Where: Casa Carmina – Rua Arcipreste Manoel Teodoro, 864, near Praça da República, Belém (PA)
Press contacts: Priscila Steffen – psteffen@amazonconservation.orgThayane Guimarães – thayane.guimaraes@infoamazonia.org 

—-

About Amazon Conservation Association
Amazon Conservation is an international conservation nonprofit working for the past 25 years towards building a thriving Amazon. The organization’s holistic approach focuses on working with local partners and allies to protect wild places, empower people, and put science and technology to work for conservation. Visit amazonconservation.org for more information.

 

Securing the Future of the Amazon: National Estate Planning Awareness Week

This National Estate Planning Awareness Week (NEPAW), October 20-26, Amazon Conservation invites you to be a bridge builder, connecting your actions today with a sustainable future for the greatest wild forest on Earth. Together, we can preserve nature’s treasures for future generations, ensuring that the Amazon’s vibrant biodiversity remains uninterrupted.

Estate planning is more than just financial security for your loved ones; it’s also a powerful tool for creating a legacy that reflects your values and passion for the planet. By including Amazon Conservation in your estate plan, you are not only protecting your family’s future but also supporting the continuous efforts to conserve the Amazon’s remarkable habitats.

No matter your age or circumstances, it’s never too early to guarantee that the Amazon thrives long after you’re gone. And it’s never been easier to make or update your plan. Through Amazon Conservation’s partnership with FreeWill, a secure online tool, you can create or update your will for free from the comfort of your home in just 20 minutes.a

Not sure where to start? We’ve got blueprints and guidance to help you build your bridge to tomorrow. Start my estate plan today!

 

Join us this week and explore the many giving options available to you. Consider how your thoughtful planning can protect the Amazon and become a legacy of conservation and hope. 

More than 1.3 million fellow legacy builders who have created a will with FreeWill. This week, take the opportunity to join them and add an optional gift to Amazon Conservation (EIN 52-2211305). You can include us in your will by naming us as a primary beneficiary of a specific gift, such as an amount of money, a stock, or your IRA, or by allocating a certain percentage of your estate to charity (10% is a common choice).

👉 Consider naming Amazon Conservation as a beneficiary.

For more information on including Amazon Conservation in your estate plan, please visit our website or reach out to our team. Together, we can ensure that the Amazon continues to be a thriving haven for wildlife and a crucial player in the planet’s health.

This National Estate Planning Awareness Week, let’s create a future where the Amazon thrives—because the world needs its wonders now more than ever.

P.S. Already named us as a beneficiary in your plan? Let us know here!

 

 

 

What Will Your DAF Do This DAF Day?

October 9 is DAF Day — a national celebration of giving through Donor-Advised Funds!

This year, Amazon Conservation is proud to join nonprofits nationwide in highlighting the power of DAF giving and how it can protect the Amazon, its wildlife, and the people who call it home.

Your Donor-Advised Fund can do incredible things when you put it to work for both you and the planet.

What Is a Donor-Advised Fund (DAF)?

A Donor-Advised Fund, or DAF, is a simple, flexible, and tax-advantaged way to give back. Anyone can open a DAF through one of more than 1,000 providers nationwide (such as Vanguard Charitable or Fidelity) and receive an immediate tax deduction when contributing to it.

Then, when you’re ready, you can recommend grants to support the causes you care about — like safeguarding the Amazon’s forests, wildlife, and communities through Amazon Conservation.

Why DAF Day Matters

DAF giving is one of the fastest-growing ways people are fueling conservation around the world. And if you already have a DAF, you’re holding philanthropic dollars ready to make a difference right now — no additional cost to you.

By recommending a DAF grant to Amazon Conservation this DAF Day, you can:

  • Protect vital rainforest habitat from illegal deforestation and fires.

  • Support Indigenous and local communities who have stewarded these forests for generations.

  • Advance cutting-edge science and technology, like our MAAP satellite monitoring program, to defend millions of acres of forest in real time.

  • Preserve biodiversity, from jaguars and macaws to rare medicinal plants found nowhere else on Earth.

Every single DAF gift, big or small, creates a ripple effect that lasts for generations.

How You Can Take Part

Making your DAF Day gift is quick and easy. You can use our secure DAF giving tool (linked below) to connect directly with your provider, recommend a grant to Amazon Conservation, and help us keep accurate records of your generous support.

👉 Make Your DAF Day Gift Now

Together, We Can Protect the Amazon for the Future

2025 has been a year of both challenges and hope for the Amazon. From halting illegal deforestation to restoring critical headwaters and empowering Indigenous partners, our work is making measurable progress — but we can’t do it without you.

When you make your DAF grant recommendation today, you are joining dozens of others DAF donors to drive immediate, on-the-ground conservation across Peru, Bolivia, and beyond.

This DAF Day, let’s put generosity into action. What will your DAF do for the Amazon?

 

 

Today, we rise. Will you stand with the Amazon?

Rise for the Amazon Day is here.

The Amazon, one of the world’s most extraordinary places, is at a crossroads. From deforestation to fires, this vital forest faces unprecedented threats. Yet its people, wildlife, and ecosystems endure with remarkable strength. Now, on September 5th, we rise together in solidarity.

Your support can make all the difference as we stand side by side with Indigenous leaders, forest guardians, and communities putting everything on the line. Every gift, fundraiser started, and message of solidarity adds strength to the movement.

 

The Amazon needs us.
Together, we can protect it.

 

 
In this moment of urgency, Amazon Conservation Board Member and donor Marie Arana wants to share a personal message with you about why protecting the Amazon matters now more than ever:

 

This special day is more than a call to action—it’s also a perfect opportunity to explore smart giving strategies that maximize your impact. As we come together tomorrow for Rise for the Amazon Day, we invite you to take part—whether by sharing the message, making a gift, or finding new ways to stand with the forest and its people. And remember, there are also tax-smart ways to give, such as donating appreciated stock, creating a will, or making gifts directly from your IRA, that can maximize your impact today without impacting your current budget and taking advantage of tax benefits.

Exclusive for donors: When you give today, you’ll receive access to our donor webinar on September 16, where our experts share an inside look into their current conservation work, show how your support is making an impact, and answer donor questions in real time. Donate today for access to this special event.
 
Every gift helps protect wildlife, support Amazonian families, and keep forests standing and thriving.
 

Together, we can protect the Amazon Rainforest–for us all.

 

 
 

Tomorrow is Rise for the Amazon Day – Here’s Why It Matters

On September 5, we celebrate the inaugural Rise for the Amazon Day—a day of awareness and action for the greatest wild forest on Earth. This day reminds us of the Amazon’s importance to life everywhere and calls us to take action to protect it.

The Amazon shapes weather, regulates our climate, and is home to millions of people and species found nowhere else. It is one of the most biodiverse places on Earth, and its resilience is deeply tied to our own. Yet pressures from deforestation, extractive industries, and climate change are pushing this forest to a dangerous tipping point.

That’s why this day matters. It is a chance to pause, to reflect, and most importantly to rise together in defense of the forest and all it sustains.

A Glimpse Into the Amazon’s Hidden Life

To celebrate Rise for the Amazon Day, we’re sharing a new video from our research team at Wayqecha Biological Station in Peru, who give us a rare look at the Andean bear, also known as the spectacled bear.

Through the use of camera traps and GPS collars, we’re uncovering the secret lives of these bears and learning just how vital they are to the ecosystem. Scientists call the Andean bear an umbrella species because protecting it means protecting everything else within its vast range—over 230 square miles. When the bear thrives, so do deer, foxes, pumas, dwarf deer, and countless plant and insect species. Its survival is tied to the survival of an entire landscape.

This is what conservation makes possible: a single species, safeguarded, becoming a keystone for the health of the entire forest.


Tomorrow, Join Us in Rising Together

As we prepare to celebrate Rise for the Amazon Day tomorrow, we are reminded that protecting the Amazon is not an isolated act. It is a collective responsibility. Every effort to keep forests standing ripples outward: securing sustainable livelihoods for communities, preserving biodiversity and ecosystems, and stabilizing the global climate we all depend on.

As we come together tomorrow for Rise for the Amazon Day, we invite you to take part—whether by sharing the message, making a gift, or finding new ways to stand with the forest and its people. And remember, there are also tax-smart ways to give, such as donating appreciated stock, creating a will, or making gifts directly from your IRA, that can maximize your impact today without impacting your current budget and taking advantage of tax benefits.

By rising together, we can ensure that the Amazon—and the Andean bear within it—continues to thrive for generations to come.

 

Together, we can protect the Amazon Rainforest–for us all.

 

 
 

Rising for the Amazon: How Your Support Strengthens Communities

For 25 years, Amazon Conservation has worked hand in hand with Indigenous communities and local partners to protect the Amazon’s most important forests and rivers. Your generosity makes it possible for people across the Amazon to build better futures while protecting the forest we all depend on. Thanks to donors like you, communities are finding sustainable alternatives to destructive industries such as illegal mining and logging. 

One of those livelihoods is sustainable fish farming. In a region where illegal mining and logging too often provide the only income opportunities, fish farming offers families a way to earn a living while keeping the forest and rivers healthy.

In the Madre de Dios region of Peru, Nemésio has become a leader in this effort. With support from Amazon Conservation and our sister organization, Conservación Amazónica-ACCA in Peru, Nemésio raises native Amazonian fish through responsible aquaculture (or fish farming) practices. His ponds are designed to work in harmony with the surrounding ecosystem, providing food and income for his family without turning to destructive industries.

Sustainable aquaculture is more than just a source of food and income – it is part of a growing movement of community-led conservation across the Amazon. Families are finding new opportunities that protect rivers and forests, improve food security, and show that there are viable alternatives to activities like illegal mining that threaten both people and the environment.

For Nemésio, this work represents hope for the future: “More than anything, we want to succeed and show to others that there is an alternative to work in mining and illegal logging that actually protects our forest patrimony.”

Watch Nemésio’s story here:

 

By supporting sustainable initiatives like Nemésio’s, you are proving that conservation and prosperity can go hand in hand. Families have the tools to thrive, forests remain intact, and the Amazon becomes stronger for generations to come.

Why This Matters for Rise for the Amazon Day

On September 5, we will celebrate our inaugural Rise for the Amazon Day, a global call to action to protect the forests that give the world so much – in the form of air, food, water, medicine, and climate stability – and to support the communities who depend on them.

Stories like Nemésio’s show what is possible when conservation is done in partnership with local people: forests stay standing, families prosper, and the Amazon’s future becomes more secure for us all.

Make a Gift Today

Your donation makes stories like Nemésio’s possible. By giving today, you support sustainable livelihoods, protect critical forests, and ensure that both people and nature can thrive in the Amazon.

 

Together, we can protect the Amazon Rainforest–for us all.

 

 
 

One Week Until Rise for the Amazon Day

For 25 years, Amazon Conservation has worked hand in hand with Indigenous communities, scientists, and local partners to protect the Amazon’s most important forests and rivers. From the remote biological stations in the heart of the rainforest to remote, biodiversity-rich protected areas, our teams are on the ground monitoring wildlife, restoring habitats, and supporting sustainable livelihoods that keep the Amazon standing. 

Yet this irreplaceable forest faces mounting threats from deforestation and climate change, making our work more urgent than ever.

In just one week, on September 5, we come together for our inaugural Rise for the Amazon Day, a global call to action to protect the forests that give the world so much–in the form of air, food, water, medicine, and climate stability–and support the local communities who depend on them. This day is about more than awareness; it is about joining the movement to defend the Amazon’s wildlife, conserve rivers and waterways, and empower local and Indigenous leaders working tirelessly to safeguard their ancestral lands. 

Together, we can protect the Amazon Rainforest–for us all.

A Special Invitation for Our Donors

To show our gratitude for your ongoing support, all donors will receive an invitation to a donor-only webinar on September 16. This virtual event will provide exclusive previews of major findings and the latest news on our conservation work directly from experts in the field, as well as the opportunity to interact and ask any questions to these scientists. This is our way of bringing you closer to the impact you help make possible.

Donate today before the webinar fills up!

Make an Impact

Rise for the Amazon Day is a perfect opportunity to explore smart giving strategies that maximize your impact. Even in an uncertain economy, there are multiple ways to contribute to support nature without impacting your current budget and taking advantage of tax benefits. Here are some ways to give thoughtfully while supporting the Amazon:

  • Monthly or Recurring Gifts: Split your high-impact annual donation into manageable monthly contributions to maximize your impact, while also giving our teams predictable resources to protect the forest year-round.
  • Donor-Advised Funds (DAFs): A DAF allows you to make a charitable contribution, receive an immediate tax benefit, and recommend grants to Amazon Conservation over time. Learn more and start your DAF gift here.
  • Gifts from Your Estate: Plan a future gift through your will or estate that supports the Amazon for generations to come. This is a meaningful way to leave a lasting legacy.
  • Matching Gifts and Corporate Giving: Many employers match charitable contributions made by their employees. Check if your company offers a matching program to double your impact.
  • Gifts of Appreciated Assets: Contributing stocks, mutual funds, or other assets can provide significant tax advantages while supporting critical conservation work. Learn more about these options here.

These strategies allow you to give smarter, make a bigger impact, and ensure your support is tailored to your goals and values. Every gift helps protect wildlife, support Amazonian families, and keep forests standing and thriving.

 

As we look ahead over the next week towards this first Rise for the Amazon Day, we invite you to reflect on the difference we can make when we work together. Stay tuned for more details about the donor-exclusive webinar and other ways to engage. Your support is what makes this movement possible.

Together, we can protect the Amazon Rainforest–for us all.

 

 

Rise for the Amazon Day. Together, We Can Protect the Amazon Rainforest – For Us All.

The Amazon is one of the most extraordinary places on Earth. Its forests breathe life into the world, its rivers flow like veins carrying water and energy, and its people and wildlife embody a resilience that inspires us all.

But the Amazon is at a crossroads. Rising pressures from deforestation, fires, and climate change are threatening to push this vital ecosystem toward an irreversible tipping point. At the same time, communities across the region are leading powerful efforts to protect their home. What they need is for all of us to rise with them.

That’s why on September 5, we’re celebrating Rise for the Amazon Day as a day for people everywhere to come together in solidarity with the Amazon.

Rise for the Amazon Day is about more than giving. It’s about standing shoulder to shoulder with Indigenous peoples protecting their lands, with scientists tracking the forest’s health, with farmers choosing sustainable paths, and with wildlife whose future depends on the choices we make today.

It’s a reminder that the Amazon belongs to all of us, and protecting it is one of the most powerful gifts we can offer future generations.

 

How You Can Be Part of Rise for the Amazon Day

There are so many simple ways to join in and make an impact:

  • Make a giftEvery contribution supports Amazon conservation on the ground where it matters most. Also learn about our options for giving non-cash assets here.
  • Give monthlyBecome a sustaining donor and help protect the forest all year long.
  • Start a fundraiser – Rally your friends and family with your own fundraiser to multiply your impact.
  • Spread the word – Share our campaign and inspire others to rise with you.
  • Honor someone specialDedicate your gift to a loved one and let them know they’re part of something bigger.

You are part of a movement that reaches far beyond one person, one community, or even one country.

 

Why This Day Matters

The Amazon is a source of life for the entire planet. Its forests stabilize the global climate, safeguard fresh water, and sustain millions of people and countless species. By coming together on Rise for the Amazon Day, we can take meaningful action to protect this irreplaceable place.

Originally started in Brazil to commemorate the creation of the State of Amazonas, this day now celebrates the global importance and beauty of the Amazon Rainforest and calls for urgent action to protect this vast, biodiverse biome. Today, Rise for the Amazon Day invites people everywhere to stand together for the Amazon’s future.

Together, We Can Protect the Forest…and Ourselves

The Amazon’s story is still being written. With your help, it can be a story of resilience, of communities empowered, of forests standing tall, and of a planet that breathes easier.

This Rise for the Amazon Day, we invite you to stand with us. Together, we can protect the Amazon Rainforest–for us all.